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Max Brenner is a worldwide chocolate restaurant and retail brand headquartered in New York, The United States America. The company operates more than 50 locations internationally, the majority (38) of which are in Australia.〔(【引用サイトリンク】title=Max Brenner Locations )〕 Other locations include five in the United States, one each in Boston, New York City, Philadelphia, Bethesda, MD and Paramus, NJ, as well as in Israel, Japan, Singapore and Russia.〔(【引用サイトリンク】url=http://www.maxbrenner.com/branches.html )〕 The company's mantra is that it is creating a new chocolate culture by inviting people to watch, taste and smell its love story. It specializes in decadent, chocolate-based desserts such as fondue, crepes, milkshakes, waffles, and hot chocolate, many of which it serves in signature utensils. Max Brenner operates as a subsidiary of the Strauss Group, Israel’s second-largest food and beverage company.〔 ==History== The firm was founded in 1996 in Ra'anana, Israel, by Max Fichtman and Oded Brenner who combined their names.〔(Milking It )〕 The business began as a small shop selling handmade chocolates.〔(Chocolate pinnacle: Max Brenner's new place takes the treat to a new tier )〕 Working as an apprentice in Paris in 1994, Brenner met chocolatier Michel Chaudun and convinced the maestro to take him on.〔(The Jewish Chronicle – Max Brenner brings Israeli ingenuity to an international passion )〕 He spent the following six years learning the art of chocolate-making in Paris. Upon his return to Israel in 1996, he opened a small retail chocolate shop with a workshop in the back, named "Handmade Chocolate by Max Brenner",〔(Max Brenner )〕 name derived from Oded’s last name and co-founder Max Fichtman’s first name—in Ra’anana, just outside Tel Aviv. By 1999, Fichtman and Brenner had opened ten chocolate shops.〔(Trinity Completes Construction of Chocolate-Themed Restaurant )〕 A chance meeting with an Israeli entrepreneur in 1999 sparked the idea of expanding his business, and the first of the Max Brenner-branded cafes opened in Australia, in Sydney's hip Paddington, in 2000.〔 This newly opened “Max Brenner Chocolate Bar” was to be the centre of Max’s new chocolate culture, combining a chocolate bar and a chocolate shop. This allowed people to enjoy a “holistic” chocolate adventure, experiencing their shopping in the bar section and shopping their experience in the shop section.〔(About Us – Max Brenner )〕 In 2001, the chain became part of the Strauss Group, Israel's second-largest food and beverage company.〔(Targeted chocolatier Max Brenner 'a man of peace' )〕 In the period from 2002 to 2005, Max Brenner opened locations in Israel, Singapore and the Philippines, while continuing to open new locations in Australia. In 2006, Max Brenner opened their first chocolate bar in the United States in New York City. In 2010, a new Max Brenner restaurant and chocolate store opened in the U.S. at Caesars Palace, Las Vegas,〔(【引用サイトリンク】title=Max Brenner to open large new Las Vegas store )〕 followed by another store opening in Boston and Philadelphia during the next year, offering both sweet and savory menu options. In 2013, the company unveiled a new strategy, under which it started to move away from full-service restaurants and adopted a fast-casual concept named a Chocolate Bar. The first of these opened in Bethesda, Maryland in June 2013, with three more opening in Tokyo, Japan and Moscow, Russia via franchise agreements. The company opened its second US Chocolate Bar in Paramus, NJ in April 2014. In Australia, Max Brenner now has 38 restaurants across Queensland, New South Wales, Victoria, and the Australian Capital Territory. According to the founders of Max Brenner, "chocolate is not just about taste. It’s a symbol of different aspects in our lives – of romance, of sensuality, of decadence. These aspects actually create the new chocolate culture of Max Brenner."〔(Life is Sweet at Max Brenner, Chocolate by the Bald Man )〕 Max Brenner chocolates are certified kosher by the Nazareth Rabbinate.〔(Questions about kosher chocolate )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Max Brenner」の詳細全文を読む スポンサード リンク
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